Understanding Influencers and Influencer Law
While the field of influencer law is changing daily, the attorneys at Bitman O’Brien & Morat are tracking every development and following every detail to be as effective as possible.
Influencers operate across various platforms, including Instagram, Facebook, TikTok, and others, which presents a variety of needs our legal team can address. Read on to learn more about this growing field.
Understanding the Caliber of Influencers
The caliber of influencers describes their number of followers, though how they operate varies.
- Nano-influencers (1K–10K followers): These influencers have smaller, dedicated audiences and generally higher engagement rates. They typically occupy a niche market and are very involved with their followers.
- Micro-influencers (10K–100K followers): Micro-influencers are in the middle of the bell curve and occupy most of the market. They typically have a general appeal and high engagement rates.
- Macro-influencers (100K–1M followers): These influencers have enormous appeal across various interests and markets. Typically, a single, well-executed post can drive a large amount of engagement and conversions.
- Mega or celebrity influencers (1M+ followers): These influencers are often celebrities in a field such as music or television. They can also be savvy micro-influencers who grew their brand over the years and branched out into different platforms and mediums. Endorsements with these influencers come at a high cost but lead to maximum engagement.
Types of Influencers
Influencers and content creators can take different roles across various platforms and mediums. Below are a few of the influencers our legal team represents.
- Vloggers/Bloggers: These influencers often work on YouTube, their own personal written blog, or both.
- Celebrities: These are influencers that started in another field, such as music or television, but can also be influencers who grew their following to such proportions that their career is beginning to move into other mediums.
- Social Media Influencers: These influencers typically occupy a specific niche across several platforms. Their content can include anything from makeup to lifestyle, fitness, outdoors, parenting, gaming, or any other interest.
- Activists: These influencers have a dedicated following and can be crucial when endorsing political candidates. Their content and observations can influence local, state, or even national elections.
- Journalists/Writers: With the freelance market growing exponentially, several journalists and writers are choosing to create blogs and content that reflect their views and not that of a publication. Like activists, they can significantly sway public opinion.
- Thought Leaders: Often highly experienced in their field, thought leaders are respected individuals who influence an entire industry.
Influencer Lawyers at Bitman O’Brien & Morat Advocate for Influencers of all Sizes and Markets
Whether you are a nano-influencer in a niche market or a thought leader for an entire industry, our influencer counsel at Bitman O’Brien & Morat can advocate for you and your needs.
Contact us online for more information on our services.